Day

December 11, 2018

Biteable…Chocolate Cake?

BITEABLE is like eating a giant piece of chocolate cake. At first you are very content. You enjoyed every bite of that calorie filled goodness. Then the crash comes. You feel awful for eating that chocolate cake and you realized the short-term joy of chocolate cake was not worth the sugar rush and calories.

It seemed like a good idea… at the time.

There are certain things in life that seem like a good Idea at the time but then end up going terribly wrong. Like eating chocolate cake. Let me give you a few more examples.

Oh I will just take the Short Cut… Nevermind. Bad idea.

It will be fun they said….

“Dude, Watch this!”

Another thing that seemed like a great idea at first is Biteable.

First off, Biteable? This is a terrible name for a video making app. It just makes me think of vampires, bug bites or it just makes me hungry. I think Biteable, I could eat right now. After you get used to the name Biteable sounds like a wonderful idea. WRONG!

What Is Biteable?

Biteable. You may have stumbled across this nifty little app and thought “Wow this is a great idea!” only to discover it was actually pretty useless. Biteable is a movie making website. It is very intuitive and simple to use their motto is “Make better videos than you competitors. On your lunch break.” The idea is to make the video editing as simple as possible.

(Orange quote thingy from biteable)

It is a great idea in theory but when I actually tried using the site I found it very frustrating. There are some presets that you can’t see while you are editing the movie slides and you can’t change them. You see one thing in the editing process and then you click play and there are all of these other images or videos that you haven’t even seen. I felt almost insulted by how simple it was. I am no video expert but I felt like it needed at least a few more editing options.

It’s simple, maybe too simple… The subscription was originally $99 a year but they changed the price to $276 a year. They must think they are real hot shots. I think this app could be helpful for someone who knows absolutely nothing about video making but if you are trying to be just a little more original or professional this is not the app for you. I only used the free version so maybe the premium has worked through all of the bugs. I don’t think the offering is worth the price. Just like eating chocolate cake it may be enjoyable and feel worth it at first but then you get a stomach ache. You may make a few beautiful videos and then next thing you know you spent over $200 and you only have 3 high-quality videos.

But don’t take my word for it! Go make a video! Try it for yourself. Got to Biteable.com.

Whats the Hype about Hype3?

Hype 3: Keyframe-based Animation System for web content

Hype 3 makes animating web graphics easy. And I mean super easy. Hype3 seems to take after adobe products as far as their interface goes. The graphics and keyframes you choose show up on a timeline similar to PremierePro. It makes it easy to create natural graphics with easy blending tools.

Is the tool worth the price?

Before I go into price, how many of you hated when Adobe went to a subscription service? I for one did. I don’t mind paying more if I know I have the software and will never lose it. Hype3, as of now, is a one time buy of only $49.99. Now, is that worth it to you? Really just depends on how much you’ll use it.

Its cool, but should you use it?

Hype3 has many strong points. One, in particular, is its ability to make HTML graphics a lot easier. One of the issues I ran into while running this program was the fact that it is not an actual web service. It’s a program that you have to install onto your computer. While this isn’t a deal breaker, it would be nice to have the option of signing into the service from anywhere. I would say its worth it if you’re not a coder or designer. If you are either of those or both, you’d save money and time just doing it by yourself.

Track Clicks Visually with Hotjar

Hotjar is a digital marketing tool that lets you collect data and feedback on the UX of your website. Unique to Hotjar, you can create “heatmaps” of clicks, movement, and scrolls on your webpage. Heatmaps are a visual representation of clicks on a specific web page. I love this tool, and here I have identified a few ways where Hot Jar really earns its value in comparison to a more traditional form of click tracking, Google Analytics and Tag manager.

Sure, you can track clicks with Google Analytics, and some other tools. But those tools only give you numbers of clicks. It can be difficult to visualize thousands of clicks on a single page, and the impact those clicks have on user experience.

Also, you have to set up Google Analytics click tracking manually. Setting up Google Tag Manager can be a pain, especially if you aren’t well versed in HTML. If you have access to a developer, working with them can help, but there is still a delay in getting the code set up on your site.

Hotjar on the other hand, is a breeze to set up. Hotjar is installed in 2 minutes by putting a piece of code in the header right next to your Google Analytics tracking code. After installing Hotjar and then deciding what page to track through your Hotjar user dashboard, it will automatically start tracking clicks, movement, and scrolls.

On top of Hotjar being user friendly, its visual representation of the user experience is extremely useful for anyone trying to increase conversions on their site. I set this up on my own website to see how a group of UVU students would interact with my content.

As you can see in the screenshot of drewtadd.com, it’s pretty obvious that users aren’t getting a lot of direction on where to go. The clicks are pretty evenly distributed on the menu items in my header. This isn’t necessarily bad, but really I want users to view my resume or contact form. Using Hotjar, I found that I need to update my site with a few CTA’s that will push people to the pages I want them to go to.

Hotjar is a fantastic tool that is actually available for FREE to students and hobbyists with small websites! Take a look at hotjar.com for some more information.

Making Video Easier NOT Harder | RenderForest

Do you work in the creative market? You’re Going to Like This.

Everyone knows video has its challenges and whether you are a beginner or a pro, time is the most valuable thing you can have. RenderForest is a robust platform that helps making videos for clients much, much easier. If you are introducing logos, explaining a new app, designing an introduction to a company. RenderForest is the new go-to platform to build out more videos in half the time, that means more time doing things you want to do.

What If I’m Already Good A Video?

Being a one-person team comes with its benefits, you set your own hours, you get your own clients, and there is no one (except uncle sam) that you share your paychecks with. The only catch is one person can only do so much editing and shooting, eventually, a one-person team can only get so much done in such little time. If you find yourself cramped with time and not because you lack the talent RenderForest will still be a great option for you.

So This Is Great… But What’s The Cost?

Honestly since I’ve been researching RenderForest I’ve seen a lot of changes in prices, in October the prices for 1080p videos (there better packages) were prices somewhere in the $1000’s and now for their best Package which gets you 100 720p videos and 50 1080p videos a month and up to 60 minutes of video costs only $588. That money could be made back in one video for a decent client. RenderForest is for you if you find yourself with very little time and know the video will help will benefit you. You can even get this if you are pursuing video but lack the skills that can get you the professional video looks.

Klear Free Version Product Review

Klear is a huge influencer marketplace of 900 million influencers. Companies can search in a category, channel, and location to find the top influencers in that area. Obviously, this review is based on the free version of Klear’s software. After a visitor receives assistance to see the free version from Klear employees, visitors see that this version includes Demo Monitors, Limited Influencer Searches, and Limited Social Profiles.

What are monitors? Monitors can be set up, according to what package your company chooses, and measure mentions of your brand on various social media channels. It also measures the number of engagements. This page not only shows graphs correlated with those topics but it also shows useful statistics at the top of that page/tab (The Marketing Tab). It shows the channel with the most mentions and then the number. It shows the channel with the most engagements and then the number. It shows the channel with the newest fans and then the number. And lastly, it shows the channel with the most activity and that number. This information is useful because it communicates to the company which channel they should focus its efforts on.

The influencer searches display the contact information for the influencer of that category and the pages associated with that company or person. The searcher has to do the rest of the work that goes into influencer marketing.
The company can upload its social media channel profiles to Klear so that clear can analyze them and produce various analytics.

Klear provides a little more than what Facebook’s Pixel or other built-in social media analytics will give your company. The influencer market and contact information is useful and decisions can also be made from analyzing its Marketing Analytics page. The most useful benefit is that if your company can start building a relationship with an influencer, you can butter them up or make a deal with them; influencers very often bring more business/customers to you or spread your brand awareness.

AmCharts– Perhaps a Spork?

I picked the tool because due to the fact that I generally dislike graphs, however, this tool surprised me with its utility. After testing it out and seeing its capabilities I will now call it the spork of the utensil/content world! This blog post will be focused on helping you see if this spork is the right tool for your lunch or if you should keep on eating with a fork or spoon.

The Spoon

Excel has long been the go-to for anyone ranging from the novice to CEO’s to show awesome charts and diagrams. This is because it is easy to use and has a wide range of abilities, much like the spoon. Throughout the world, the mighty spoon is used for all kinds of things, much like Excel. It is very intuitive and made for a broad audience, that has its greatest selling point is also greatest pitfall as it is unable to compete with sexy interactive charts made by programmers (aka forks). The simplicity of the spoon leaves it unable to cut down into deeper, more tasty meats.

The Fork

Javascript is the go-to language sought after by training programmers. This skill leads a programmer to pat his portfolio with snappy pieces aimed at getting them hired or consult for people who don’t understand coding. Much like the forks incredible ability to penetrate deep into foods and partnered with a knife you can cut through almost anything Javascript is a great way to cut deep into and enhance data and make more interactive. If you want to zest up your presentation you may want to throw some javascript in there, but the hard part is you will have to learn it or hire it out. Hence the lesson here, if you want the stab deep into data interaction, it comes with the price of a knife (knowledge).

The Spork

AmCharts is a wonderful combination of both the fork (javascript) and spoon (Excel). With their platform, you are able to create interactive charts with very little coding knowledge. They have a wide range of templates, charts, graphs and demos aimed at helping you to get a great deal of value out of their free version so you will be more likely to come to them for the priced version (a little bit of content marketing). You will be able to stab into the coding side of things with the prongs and scoop with ease the wonderful data-driven illustrations.