How to Reach Your Target Market Through Segmentation

You can have the best product or service in the world but no matter how good it is you need to find the right target...
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How to Write A Customer-Winning Positioning Statement

Written by Katie Harris | Template created by Rebecca Tilley Tags: positioning, positioning statements, brand management, branding, how to write a positioning statement, positioning statement...
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A Very Simplified Way on How to Calculate Customer Lifetime Value (LTV)

Customer Lifetime Value (LTV) has been said to be one of the most important marketing metrics for your business. In fact, you’ll find hundreds of...
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Net Promoter Score

The Net Promoter Score (NPS) in marketing helps companies determine customers’ overall experience. If a consumer is absolutely positive they want to share or recommend...
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Do You Know Your Customers?

RATER Model Did you know that only 1 out of every 26 unhappy customers complain? With so little data to learn from, it is important...
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Why Do You Need a Sales Funnel?

So you as a company are developing marketing strategies to figure out how to lead people to be aware of your product or service and...
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Why?: The Product Life Cycle

What is the Product Life Cycle? The product life cycle (PLC) is the course of a product’s sales and profits over its lifetime. There are...
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McKinsey 7 S Model

Any good business owner knows that there is always room for growth and improvement. But how can you as a business owner see the bigger...
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4 Ways to Strengthen Your Brand with Keller’s Brand Equity Model

Customers create and establish feelings and thoughts regarding your brand with every experience they have with it. These can be negative or positive. Keller’s Brand...
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6 Thinking Hats

You are faced with a specific situation, and it is time to make a decision. But how do you know it is the right one?...
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The RATER Model – Are You Ready to Exceed Your Customer’s Expectations?

The RATER model is a convenient method to measure customer expectations. It was created in 1990, and it can be use by companies to improve...
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STP Template

So, you have a great and innovative idea that you are sure people will absolutely love and would be willing to part with their hard...
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